Jupiter Asset Management Aims To Go Green

Dec 4 2009 | 9:09am ET

Jupiter Asset Management has been growing a lot lately, with prominent new hires and a raft of new funds. Now, the London-based hedge fund manager is planning to grow green.

At a dinner in London this week, CEO Edward Bonham Carter said the firm aims to be at the forefront of environmentally-sustainable investing.

“The whole area of green investing—like sustainable investing—is one we are growing in,” Bonham Carter said. “The challenge of sustainable living will be with us for some time.”

Bonham Carter also said that the firm will be building its European business next year, the Financial Times reports.

He said Jupiter managed to avoid the worst of the financial crisis, lavishing particular praise on its unit trust business.

“We’ve come out of the crisis pretty well, most funds remain open to trading, unlike in the hedge fund industry, and pricing actually means something.

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