Aspiring Hedge Fund Hotspot Bares Its Teeth

Feb 19 2010 | 9:25am ET

At least one high-profile hedge fund manager is known to have paid top dollar for one shark. And one property developer is hoping that selachimorphaphilia is a widespread characteristic of hedge fund managers.

Heron International is hoping to lure hedge funds across London from their longtime base in Mayfair to its new skyscraper in the City. So the Heron Tower, which is set to be completed in a year on Bishopsgate near Liverpool Street Station, will have its own shark.

But unlike Steven Cohen’s shark—a Damien Hirst objet d’art floating in formaldehyde currently on display at New York’s Metropolitan Museum of Art—Heron’s will be very much alive. The 1.2-meter-long shark will reside in a 70,000 liter aquarium, alongside some 1,300 fish.

“It will have a real wow factor,” Peter Ferrari, co-managing director of Heron, told Financial News.

Heron isn’t saying anything else about the shark, other than to assure that it will not be a Great White. Cohen’s shark is a 13-foot-long tiger shark.

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