New Mini-Prime Opens Its Doors In March

Mar 2 2010 | 10:50am ET

There is a new player jumping into the already crowded mini-prime brokerage space.

Broker-dealer SecureVest Financial Group has teamed up with software firm AIM-TO to launch a mini-prime brokerage firm, which opened its doors on March 1.

According to the AIM-TO, the new venture, Alpha PB, will provide prime brokerage products and services to hedge funds and family offices.

“Private investment funds, high net worth individuals and separately managed accounts need a seamless way to integrate self directed trading activities with the disciplined investment practices of their wealth managers and private bankers,” said John Vaughan, president of AIM-TO. “By leveraging AIM-TO’s technology platform with SecureVest’s broker-dealer expertise, we are able to provide our clients with a premium service at a lower cost.”

New Jersey-based Alpha PB will target small- to mid-sized private investment funds, family offices and separately managed accounts.

“There is a need for our clients to have access to the best risk and portfolio management tools,” August Cellitti, CEO of SecureVest, said.

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