Private equity firm Thoma Cressey Equity Partners is adding a new name to the sign out front. The $2 billion Chicago firm, one of the pioneers of the “buy and build” strategy, is changing its moniker to Thoma Cressey Bravo, in recognition of Orlando Bravo, who heads the firms San Francisco office.

“Orlando has played an important leadership role in building our very successful San Francisco office and software and technology team,” co-founder Carl Thoma said. “This change reflects our expectation that he will be an important part of the firm’s future as well.”

A managing partner, Bravo joined Thoma Cressy in 1998.