Monday, 26 January 2015
Last updated 3 hours ago
Apr 13 2010 | 11:20am ET
Hedge fund manager Eric Rosenfeld has a very big surprise. The founder and chief executive officer of New York-based Crescendo Partners has written book—a very graphic book. But unlike other tomes penned by modern-day Masters of the Universe, this little gem is aimed at much different, much smaller audience.
“Over 10 years ago I made up a story while putting my kids to sleep,” Rosenfeld tells FINalternatives, explaining the origins of his recently published children’s book, Mrs. Buttkiss and the Big Surprise.
The story centers around Mrs. Buttkiss, a VERY fat woman, who—and there is no other way to put this—has been holding in a giant fart for years. She is terrified of what will happen if she lets it out. Now, we are not going to give away the ending of the story, but the delightfully illustrated book does show children that just because some people are different, they can indeed be happy and give something beautiful to the world.
“The hope is that there will be future books, and maybe even an animated cartoon series,” laughs Rosenfeld, who says he has a whole slew of Mrs. Buttkiss tales up his sleeve.
So just when did Harvard MBA-educated Rosenfeld—who in addition to managing a hedge fund and sitting on the boards of 17 companies over the years—find the time to write the book? He explains that the project took over two years to come to fruition, “so it hasn’t taken very much time away from my day job.”
And speaking of Rosenfeld’s day job—the one where he manages money in his activist hedge fund—that is going pretty well, too. The fund was up 166% in 2009 and has returned 11.41% net of fees so far this year.
Should you like to get the details on what, exactly, happens to the flatulent Mrs. Buttkiss, you can order the book on Barnes and Noble, Amazon.com or MrsButkiss.com (note that you get a free whoopee cushion if you purchase it directly from the latter Web site!).
Jan 23 2015 | 1:00pm ET
In our new section, FINtech Focus, we will profile one of these firms each week. While fintech is a broad category, we will be focusing on firms that specifically cater to the alternative investment industry. Read more…