Odey Seeks Swiss Private Clients With Joint Venture

May 12 2010 | 2:47am ET

Odey Asset Management has launched a joint-venture in Switzerland.

The $9 billion London-based hedge fund and Bruellan Wealth Management have joined forces to offer Odey’s services to Swiss private clients. The j.v., which will be known as Odey Bruellan, hopes to attract clients leaving Swiss private banks as their vaunted secrecy falls by the wayside.

Bruellan, which is based in Geneva, manages more than 1 billion Swiss francs (US$911 million).

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