HHR’s Procter, Geurts To Launch Long/Short Fund

May 14 2010 | 1:17am ET

A pair of HHR Asset Management veterans is set to launch their own hedge fund in July.

Alloy Capital will soft-launch its eponymous maiden fund with $50 million ahead of a hard-launch in November. The fund, the brainchild of former HHR analysts Katie Procter and Dale Geurts, was seeded by HHR founder Edward Hintz, HFMWeek reports.

The New York-based firm will have a portfolio of between 20 and 40 long bets and between 15 and 80 shorts. About two-thirds of its assets will be invested in the U.S. The Alloy Fund will not have a specific sector or style focus.

“We have come together to combine a fundamental research-driven process with a constant awareness of macro economic conditions to balance our twin goals of capital preservation and fund performance,” Procter, the fund’s manager, said.

Alloy will charge 1.5% for management and 20% for performance. There will be a $1 million minimum investment, with quarterly liquidity.

UBS will serve as the fund’s prime broker.

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