Battered SRM Rebrands, Offers New Fund

Jan 24 2011 | 10:37am ET

SRM Advisers has a new name and a new fund.

The London-based firm, headed by former UBS star trader Jonathan Wood, is now known as Aedos Advisers, Financial News reports. And the rebranded firm is about to begin marketing its eponymous hedge fund, which debuted last Feburary.

Wood himself will not have a hand in running the special situations Aedos fund. Instead, it is managed by Ian Barclay and John Myers.

That move may be a wise one: Wood's SRM Global Fund, the largest hedge fund launch in Europe five years ago with US$3 billion, took a spectacular beating during the financial crisis, losing some 85% of its value. Wood continues to manage the fund, which has made some gains since 2008.

Given that history, the new name may be quite appropriate: Aedos is the Greek goddess of modesty and humility.

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