Retail-Focused Superfund Goes Institutional

Feb 1 2011 | 5:17am ET

Managed futures shop Superfund is seeking help as it looks for a bigger piece of the Japanese pension fund pie.

The US$1.2 billion firm aims to strike deals with major Japanese brokerages to distribute its Superfund Blue Japan fund, launched last year and currently managing US$6 million. Superfund aims to boost that to US$100 million over the next year-and-a-half, and hopes that the massive Japanese pension market will get it there, a change of strategy for the firm.

“We were very much retail-oriented in the past, but with Superfund Blue, we are going to open up to institutions in the future because we have a low-volatility fund without correlation to any other market,” Superfund founder Christian Baha told Bloomberg News.

“Japanese investors are very solid investors for the long term and most of the assets in the world are here besides the U.S., so it’s a very good market, if not one of the best,” he explained. “We need to use the strength of partners because they already have the assets that are looking to be diversified.”

Superfund has been in Japan since 2005 and has three funds in the country.

Baha also told Bloomberg that he hopes to launch a new strategy next year.

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