The Boston Company Asset Management is shaking up its traditional investment products with the addition of a 130/30 fund. The new U.S. Large Cap Core 130/30 Equity offering launched with some $40 million, the firm said. Sean Fitzgibbon is its lead portfolio manager.

TBCAM chief investment officer Dave Cameron said his firm’s product differs from other 130/30 funds because it employs both a quantitative screen and a fundamental stock selection process.

“The investment team that manages our U.S. Large Cap Core 130/30 Equity strategy uses the same quantitative and fundamental processes that has aided security selection in market-neutral portfolios for more than 15 years,” Cameron said. “The market-neutral track record also reflects the investment team’s ability to successfully identify opportunities to create value through shorting.”

The Boston Company was founded 1970 and managed $73.8 billion as of the end of March.