Hedge Connection Teams With Morningstar For Fund Marketing Program

Apr 7 2011 | 10:49am ET

Hedge Connection had joined forces with Morningstar to create a new marketing program for hedge fund managers.

As part of the new package, Hedge Connection will make Morningstar’s comprehensive hedge fund database available on its online platform. In addition, managers will have access to pre-qualified investors through Hedge Connection and be licensed to use Morningstar rankings and ratings in their marketing materials.

“The use of Morningstar’s proprietary statistics provides an objective way for managers to differentiate and communicate about their funds,” said Lisa Vioni, CEO and founder of Hedge Connection.
“We are delighted to collaborate with Hedge Connection, supporting our commitment to help investors such as hedge fund of funds, family offices and consultants, better understand the differences between funds and evaluate investment opportunities,” said Liz Kirscher, president of Morningstar’s data division.
Established in 2005, Hedge Connection offers turnkey marketing programs giving hedge funds access to qualified individuals and institutional investors through a web-based platform and through private live events.

Morningstar provides data on approximately 380,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than four million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. The company has operations in 26 countries.

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