Larch Lane Adds Fund Of Funds, Seeding Fund Sales Specialist

Apr 14 2011 | 1:30am ET

Hedge fund seeder Larch Lane Advisors has poached an executive from its own parent to help lead its sales and marketing effort.

Sanford Brown will focus on the business development and marketing of Larch Lanes funds of hedge funds and seeding vehicles, the firm said. He joins from Old Mutual Asset Managers, of which Larch Lane just happens to be an affiliate.

“Due to solid growth in our business and increased client demand for early stage and seed investments, now is the right time to be adding to our client development initiatives,” Mark Jurich, CEO of Larch Lane, said. “We will continue to add resources to provide our investors with excellent service.”

Sanford was director of alternative investments at OMAM. He formerly worked at Deutsche Bank, where he headed hedge fund distribution, and at fund of funds GAM Holding.

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