Hong Kong's Zeal Gets Blackstone's Help To Tap Global Assets

Jun 2 2011 | 11:29am ET

Zeal Asset Management has quintupled its assets over the past 17 months, but the Hong Kong-based hedge fund wants more—and has hired help to get it.

Zeal has engaged the Park Hill Group, the placement agency owned by the Blackstone Group, to market its wares globally, Reuters reports. The firm currently manages about US$200 million, up from the US$40 million it debuted with at the beginning of last year.

Since then, much has gone right for the firm founded by former Value Partners manager Jacky Choi and Deutsche Bank veteran Daniel Poon. Their maiden Greater China long/short stock fund rose 24.6% last year, and the firm unveiled a long-biased fund, Voyage Zelec, in September.

In addition to boosting its assets, Zeal is also boosting it headcount, which has risen to 17.

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