The Spectrum of Hedge Fund Investors and a Roadmap to Effective Marketing

Aug 10 2010 | 4:16pm ET

Original publication date: Aug 25, 2010
Author(s): Ron Suber, John Quartararo and Patrick McCurdy

Running a hedge fund has never been harder. Established managers are struggling simply to keep moving forward against increasing redemptions and perilous markets. New managers, on the other hand, are experiencing low single digit returns and are still under or near their high-water marks. Now more than ever, it is critical that hedge funds know the full spectrum of hedge fund investors, understand what each of those investors require, and tailor their marketing strategy accordingly.

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