Monday, 26 September 2016
Last updated 2 days ago
Aug 10 2010 | 4:16pm ETOriginal publication date: Aug 25, 2010
Running a hedge fund has never been harder. Established managers are struggling simply to keep moving forward against increasing redemptions and perilous markets. New managers, on the other hand, are experiencing low single digit returns and are still under or near their high-water marks. Now more than ever, it is critical that hedge funds know the full spectrum of hedge fund investors, understand what each of those investors require, and tailor their marketing strategy accordingly.