Former Merrill Sales Head Launches Hedge Fund Marketing Firm

May 23 2007 | 10:59am ET

Donald Steinbrugge, a former head of institutional sales for Merrill Lynch Investment Managers and a founding principal of Andor Capital Management, has founded Agecroft Partners, a consulting and third party marketing firm for hedge funds.

Agecroft Partners is looking to represent three or four hedge funds by the end of 2007. The firm is focusing large hedge funds located outside the United States looking for distribution in the U.S., large funds in the United States that are looking to increase their penetration into the institutional marketplace and mid-sized, high-quality funds that are looking to significantly expand their asset base across all types of hedge fund investors.

The firm will target the large institutional investors consisting of pension funds, endowments, foundations, insurance companies, institutional consulting firms, hedge fund of funds and large family offices.

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