Using 'Risk Marketing' to Grow Your Funds Assets

Aug 3 2011 | 11:15am ET

Original publication date: Aug 03, 2011
Author(s): Valentine Moroz

Risk marketing is aligning your messaging (website, power point presentations, 1 pagers, phone calls, and email campaigns) to clearly, efficiently and accurately communicate to your prospective investors that not only do you have a very good handle on your exposures and market risk, but that you also meticulously monitor it and are willing to give them the key.


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