Smart Capital Alliance Launches Ultra-High Net Worth Platform

Aug 26 2011 | 12:32pm ET

The Smart Capital Alliance—which brings together the US Advisory Group (a multi-family office), Maxis Capital (an alternative asset manager), and Kendell & Associates (a venture banking and advisory firm)—has launched an asset management platform for ultra-high net worth clients.

The new venture is intended to help the super rich “coordinate multi-generational planning and wealth management,” according the SCA, which says the platform is tailored to coordinate family investments, planning and philanthropic goals to “improve and accomplish high FWRI [Family Wealth Risk Index].

"Our clients have created significant wealth, but when they come to us they are adrift because their other advisors are beholden to a constrained system and ignore family purpose. Our families seek to maximize FWRI through multiple channels of wealth maintenance, creation, and philanthropy," said John O'Callaghan, managing director of US Advisory Group.

SCA sees alternate investments as key to achieving such goals, and is offering clients access to Maxis direct investment vehicles through which they can “access global direct private equity investment opportunities without layers of funds and blind pools," said Pradeep Gupta, Maxis managing partner.
"We have created a platform that empowers ultra-high net worth families to better understand the intersection of stewardship and good business practices,” said Rick McDonald, CEO of US Advisory Group. “The platform combines deliverables that satiate their needs to 'do good,' to prepare heirs, and to do so within the values and goals of the family.”

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