SecondMarket Names Sorof Events Head

Oct 11 2011 | 1:19pm ET

SecondMarket, a marketplace for alternative investments, has named Lauren Sorof head of events.

Sorof comes to SecondMarket from NYSE Euronext where she served as managing director and head of us event marketing.  In her new post, she will lead SecondMarket’s events program in New York and San Francisco, while managing the firm’s appearances in sponsored outside conferences.

“We are thrilled to have Lauren join the SecondMarket team,” said SecondMarket founder and CEO Barry Silbert. “Lauren brings tremendous experience from the NYSE, and her insight and familiarity with the financial markets and event production will be invaluable as we continue to establish ourselves as thought leaders surrounding all alternative investments.”
SecondMarket is a registered broker-dealer and an SEC-registered alternative trading system that counts over 75,000 participants, including global financial institutions, regional and community banks, hedge funds and private equity firms.

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