Sarona Asset Management Sets Up Shop In Europe

Oct 24 2011 | 8:41am ET

Sarona Asset Management, a specialist in private equity and impact investing funds, has opened a European office and appointed Vivina Berla as a senior partner and European managing director.

Berla has over 15 years of experience in institutional and alternative asset management, previously working at Merrill Lynch and Gartmore Investment Management in London.

In her new role, Berla will focus on the formulation and implementation of the firm’s strategy in Europe, the Middle East and Africa.  She will also serve as a member of the investment committee.  Sarona’s European activities will be managed from its Amsterdam office.

“Strengthening Sarona’s presence in Europe means that we can facilitate greater dialogue with investors and industry professionals around deploying greater amounts of capital into small and mid-market companies within frontier markets,” said Gerhard Pries, managing partner of Sarona. “With Vivina’s experience and passion for private equity in emerging economies, Sarona is confident it will attract greater interest to invest in regions, sectors and companies that will provide attractive market rate returns, as well as support local communities and protect the environment.”

Sarona Asset Management is based in Waterloo-ON, Canada, and is a co-founder and/or manager of a number of impact investment funds, including the Sarona and MicroVest groups of funds. Together, they represent over $180 million in assets under management in emerging and developing country markets around the world.

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