Ten Reasons Emerging Managers Should Market Hard In 2012

By Diane Harrison, Panegyric Marketing -- Enough already with the endless discussions about how hard it is to raise money in these “challenging markets” with “increased regulatory pressures” and “correlation convergence.” Whoever said it was easy to stand out and succeed in this cutthroat alternative environment? If you’re an established player, you are likely coasting on your past performance returns and maintaining a substantial asset base, or you’re outperforming and generating real interest in what you offer now to those with capital to invest. That’s great, once you’ve arrived, but that doesn’t mean there isn’t room for true talent to rise to the occasion and find success as well.