Aberdeen Renames Alts. Unit

Mar 1 2012 | 3:56am ET

Aberdeen Asset Managament's alternatives business has a new name.

The firm has redubbed its Alternative Investment Strategies unit Aberdeen Solultions. With the change, Aberdeen hopes that clients will think about the group's offerings beyond specialist mandates.

"In the wake of the financial crisis, there is significant interest from both institutional and retail investors in multi-asset or multi-manager solutions and outcome orientated investments," Aberdeen chief investment officer Anne Richards said. " Aberdeen Solutions is well placed to cater for this growing demand with a broad range of pooled products and the expertise to construct bespoke portfolios."

Aberdeen Solutions has more than £24 billion in assets, managing funds of hedge and private equity funds, pan-alternatives products, multi-asset strategies and multi-manager strategies.

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