Frogg, Ex-EIM And UBP, Founds 3PM

Apr 12 2012 | 11:07am ET

A former top—if short-lived—executive at EIM has launched a third-party marketing firm.

Jan-Erik Frogg has already lined up his Sayan Capital’s first client: New York-based LSV Advisors. Describing what may be the new firm’s niche, Frogg told Financial News, “I am raising money for the firm from European investors.”

Frogg added that he and two other partners are in discussions about expanding Sayan’s business this summer.

Frogg joined EIM from Union Bancaire Privée, where he was head of alternative investments. He spent just over a year at EIM as president of its executive committee, before leaving the Swiss fund of funds in September.

Prior to joining UBP, Frogg worked at Agora Capital Management.

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