Searching for the Perfect Prime

While having the name Morgan Stanley or Goldman Sachs on a hedge fund offering memorandum may lend credibility to a new fund, the big boys aren’t the only game in town. In fact, as the major players go after the mammoth funds, smaller asset managers often feel left in the lurch. But according to a FINalternatives survey of service providers, small- and mid-sized hedge fund managers have more options than ever before when it comes to finding the perfect prime.

Mike Murray, a partner at Shoreline Trading Group, an introducing prime brokerage that has been working with small- to mid-sized hedge fund managers for over a decade, says that asset managers don’t realize that they have options.