Apollo, Metropolous To Bid On Hostess Cakes Biz.

Jan 23 2013 | 10:37am ET

The Twinkie's future may be in the hands of a pair of private-equity firms.

Apollo Global Management and Metropolous & Co. are likely to open the bidding for most of Hostess Brands' flagship cakes business, according to published reports. To win, the two will likely have to fend off a number of other would-be buyers in a bankruptcy court auction, including p.e. shop Hurst Capital.

Apollo and Metropolous had been circling Hostess even before its current private equity and hedge fund owners put it into bankruptcy in November. Hostess is selling its business separately, including its Drakes cakes business, which would not be part of the sale covering Twinkies, Ding Dongs and other sweet specialties.

It isn't clear how much Apollo and Metropolous will offer for the cakes business, which could include several of Hostess' mothballed plants. Hostess recently sold its bread business for $390 million.

Hostess could identify the bidder as soon as next week.


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