Friday, 29 May 2015
Last updated 3 min ago
Jan 29 2013 | 10:00am ET
Robert W. Baird & Co. has merged its private equity and other direct private investment units under a single new brand name.
The Milwaukee-based company said its Baird Private Equity and Baird Capital Partners would operate under the name Baird Capital. The unit also includes its Baird Venture Partners, Baird Capital Partners Europe and Baird Capital Partners Asia.
The unified division manages four funds.
Baird said the move would eliminate confusion and emphasize its global reach.
"Rebranding to Baird Capital allows us to articulate our strengths and simplify our message," managing partner Gordon Pan said. "Our new brand builds on our incredibly strong foundation and conveys to our investors and to the market that we are a global, integrated, experienced team focused on driving great outcomes."
May 27 2015 | 2:15pm ET
Support Hedge Funds Care, also known as Help For Children (HFC), by participating in this year's raffle. All proceeds go to support HFC's mission of preventing and treating child abuse. Read more…