Herbalife is taking a page out of the activist hedge fund playbook.
The nutritional supplements company, attacked by Pershing Square Capital Management's William Ackman as a "pyramid scheme," has bought at least three domain names referencing Ackman, the New York Post reports. The Web sites are not currently active, but Herbalife could use them to create a site to counter Ackman's factsaboutherbalife.com.
The domains owned by Herbalife are therealbillackman.com, billackman.net and therealackman.net. The company bought them on Jan. 18, a month after Ackman's three-hour long presentation laying out his case against Herbalife.