Apollo, Metropoulos Offer $410 Million For Hostess Cakes

Jan 31 2013 | 11:42am ET

Private equity firms Apollo Global Management and Metropoulos & Co. have officially been named the lead bidders for most of Hostess Brands' iconic snack cakes with an offer of up to $410 million.

Bankrupt Hostess formally selected the two firms as stalking-horse bidders yesterday. It is seeking a March 13 auction for the assets, which include Twinkies, CupCakes, Ding Dongs, Ho Hos and Donettes. The winning bidders will also get five bakeries.

"We are pleased to be partnered with Apollo as we seek to resurrect Hostess Snacks and return these legendary products to the American consumer," Metropoulos founder C. Dean Metropoulos said.

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