Protocol Capital Management Adds Rhudy As Partner

Feb 7 2013 | 7:45am ET

New York-based capital placement and consulting firm Protocol Capital Management has hired David Rhudy as a partner.

In his new role, Rhudy is tasked with building out the roster of managers the firm represents as well as consulting with allocators.

Most recently, Rhudy served as head of marketing for Alphabet Management, a volatility hedge fund which saw its assets grow from $100 million to just under $700 million during his three-and-a-half-year tenure with the firm. 

"David joins us at a very important and dynamic juncture in the growth of our capital placement business. He brings a wealth of current allocation expertise as well as a mature perspective on the global allocation process,” said Alan Glatt, founder and managing partner of PCM. “The capital placement process was forever changed by the economic calamity of 2008. Today’s alternative investors are far more discerning. There is no longer a clear line of distinction between the needs of the institutional investor and those of the sophisticated family office; both demand pedigree and best in class processes from the managers they consider. Our objective at Protocol is to give clients the best opportunity for the consideration of top allocators.”

Rhudy added, "PCM’s consultative approach appeals both to the manager as well as to our ability to understand the needs of the ultimate allocator.  From the managers’ perspective, great returns are not the absolute drivers in the allocation process.  In addition, the outsourcing of the marketing team to an established and respected firm no longer has the negative perception as it did in the past. Investors understand and respect that resources, as well as the attention of managers’ should be focused on generating ALPHA, not dedicated solely to raising capital. Nevertheless, a firm needs to grow its assets, so working with a firm like PCM is the best of both worlds.”

PCM was founded in 2010 to provide capital raising services to a select group of hedge funds.


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