Citigroup has moved a prime brokerage executive to its private bank to help it build its hedge fund and alternative investments strategy.
Keith Gertsen will join Citi Private Bank next month in Greenwich, Conn. In addition to shaping its alternatives strategy, Gertsen will focus on netting new clients and dealing with key client relationships.
"Keith has been integral in sharpening the focus across the firm on deepening hedge fund relationships, and this experience will be instrumental in helping shape the Private Bank’s approach to the alternative manager client base," new boss Paul Hubert said.
Gertsen was most recently head of sales and distribution in the Americas in Citi's prime finance division. Before joining the bank in 2010, he was global head of trading at hedge fund Viking Global Investors.
"Having worked in the hedge fund and alternative investments community and understanding the complex solutions required for our clients in that space, I am excited to combine our clients’ needs and Citi’s depth and breadth of products to provide fresh ideas and a focus on execution and superior service," Gertsen said.