Chicago-based Bridge Advisors, an investment advisor specializing in alternative investment consulting, has appointed Robert Bernard as the firm’s president.

Most recently, Bernard served as a partner at Parke Capital & Co. advising start-up and expansion-stage companies in their dealings with the venture capital community. Prior to Parke, Bernard was a financial advisor with New England Financial and AXA.

Bridge provides alternative strategy and investment consulting services to investors and their advisors to help them understand, identify and develop allocation strategies to fit their individual objectives and risk profile.