New US$500M Private-Equity Fund To Focus On Asian Media

Aug 21 2013 | 11:13am ET

A veteran China media investor is expanding his private-equity footprint with a new US$500 million fund.

Bruno Wu's BT Capital—which he set up last month with former Bertelsmann CEO Thomas Middlehoff—will raise the money to invest in media companies, especially those plotting expansions in Asia, The Wall Street Journal reports. It will invest in small- and mid-sized companies "the need China for the next wave of expansion," including Internet, digital media and e-commerce operations.

Wu told the Journal that the fund, his second private-equity foray in as many years, will target investors in China and those abroad.

Wu and his wife, Yang Lan, known as China's Oprah Winfrey, last year launched an US$800 million vehicle to fund film projects with appeal across Asia. That fund, launched with Harvest Alternative Investments, is already fully invested. Wu's Seven Stars Media Group, now a unit of BT Capital, has invested in a joint-venture between the director of "Fast & Furious 6" and the producer of "Iron Man." BT Capital is also the umbrella for Middlehoff's Pulse Capital Partners hedge fund.

Like the Harvest Seven Stars Media Private Equity fund, the new media fund will have a shorter life-span than the average p.e. fund. Wu explains that it will invest in fast-growing companies, allowing it to cash out more quickly.

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