No Rush To Advertise Among Hedge Funds

Oct 15 2013 | 12:42pm ET

Hedge funds are now free to advertise in the U.S., but those with any self-respect won't be putting up billboards anytime soon, according to industry players.

"The Goliaths in our industry are not going to advertise," SkyBridge Capital's Anthony Scaramucci told the Financial Times. "They think it is gauche and déclassé, and their partners already have their private planes and their beachside mansions in the Hamptons, so why disrupt the business model?"

The first firm to take advantage of the end of the 80-year-old ban on general solicitation last month is a small New York-based firm, ff Venture Capital, which on Friday publicly advertised for a new fund. And Scaramucci said that he won't hesitate to join ff.

"It presents an opportunity for the Davids to come in with their slingshot, and we are working on our message right now," Scaramucci, whose $8.6 billion firm might be counted among the industry's Goliaths, said. "If you choose the right weaponry, you can take our Goliath."

Others are less sanguine: A West Coast venture-capital firm had considered advertising, one of its partners told the FT, but eventually decided against it.


In Depth

Q&A: Quad Advisors’ Borish Is Looking For Real Traders, Not Index Huggers

Aug 20 2014 | 1:43pm ET

Peter Borish, who served as founding partner and director of research at Tudor Investment...

Lifestyle

Viking Manager In Rent Dispute

Aug 11 2014 | 4:14am ET

A hedge fund manager is demanding most of his money back from his former landlord...

Guest Contributor

Majority Of Inflows Go To Brand Name Hedge Funds

Aug 12 2014 | 9:00am ET

Since the market correction of 2008, a vast majority of hedge fund net asset flows...

 

Editor's Note

 

Futures Magazine

PREVIEW July/August 2014 Cover

Inside Futures' 500th Issue

The July/August 2014 issue is our largest in years—filled with the best trading strategies and stories from 43 years of being the primary publication for commodity, stock, options and forex traders.

The Alpha Pages

TAP July/August 2014 Cover

Real talk on alternative investments, business & finance

The Alpha Pages Editor's Note