Simple Alternatives Hires ETF Guru Bond

Dec 20 2013 | 10:13am ET

Don't let the name fool you: he may be a Bond, but H. Bruce Bond's expertise is ETFs and he's bringing that expertise to alternative investment manager Simple Alternatives.

Bond will also become a minority shareholder in the Ridgefield, Conn.-based mutual fund manager that focuses on liquid alternative strategies.

Prior to joining Simple Alternatives, Bond was the founder of PowerShares Capital Management and served as Invesco PowerShares chief executive until 2009. Before PowerShares, he was managing director and vice president of Nuveen Investment and also served as vice president and regional sales manager at First Trust Portfolios.

“Bruce Bond was a driving force and agent of change in the ETF industry and we believe his experience will be invaluable in our efforts to build out a superior alternative mutual fund platform,” said Jim Dilworth, CEO and founder of Simple Alternatives.

“There are many parallels between the current growth opportunity for ‘40 Act alternative mutual funds and the early days of the wildly successful ETF business. Bruce’s involvement and investment are important building blocks that will allow us to enhance our product development and distribution capabilities, and strengthen the firm as a leader in alternative mutual funds. We are thrilled to have Bruce join the Simple Alternatives team.”

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