Thursday, 5 March 2015
Last updated 3 hours ago
Mar 27 2014 | 11:56am ET
Nutritional supplements company Herbalife has countered Pershing Square Capital Management’s web site about it with one of its own.
Pershing Square has a $1 billion short bet against Herbalife, which it claims is a pyramid scheme. Last month, the hedge fund’s founder, William Ackman, announced a new website, herbalifepyramidscheme.com, profiling Herbalife’s top distributors. Pershing Square also runs another website, factsaboutherbalife.com, which debuted in December 2012, when Ackman announced the hedge fund’s short.
This week, Herbalife parried, launching iamherbalife.com. The new website features dozens of testimonials from users of its products, and calls Ackman’s allegations misleading. The company, which faces a Federal Trade Commission probe, insists on its site that it is a “legitimate multi-level marketing company.”
Jan 23 2015 | 1:00pm ET
In our new section, FINtech Focus, we will profile one of these firms each week. While fintech is a broad category, we will be focusing on firms that specifically cater to the alternative investment industry. Read more…