FBN Launches Show Focusing On Alternative Investments

Mar 31 2014 | 9:09am ET

Financial journalist Deirdre Bolton, who joined Fox Business Network last month from Bloomberg Television, is set to debut her show on alternative investments today.

The Pennsylvania native will host Risk and Reward with Deirdre Bolton starting at 1pm ET. The weekday show will focus on a wide range of alternative investments, including hedge funds, venture capital, private equity and real estate.

Deirdre BoltonDeirdre Bolton

“For me, alternative assets means everything outside of the old 60-40 stock-bond mix,” said Bolton in a recent interview with FINalternatives. “We are about providing more choices.”

In the past, hedge fund strategies were only available to accredited investors—such as pension funds and high net worth individuals—but the advent of hedge fund-like mutual funds and liquid alternative strategies means that retail investors now have access to a wide range of new products, many of which are unfamiliar to them.

“More and more hedge fund managers are offering their strategies through mutual funds, and this field is going to become a lot bigger. It is going to go from billions of dollars worth to trillions of dollars worth, to the point where one day people will be able to pick hedge fund strategies as part of their 401k plans,” said Bolton.

It is these retail investors that the show aims to attract.

“What I’m hoping to say is in theory going to be useful to everybody,” said Bolton. “One of the taglines is ‘more ways to make money, better ways to keep it,’ so it shouldn’t matter what your age is—anyone who has worked hard for his or her money is going to want to keep it, and at different points in your life you may be willing to take more risk, so we’re going to hopefully answer those two needs for investors.”

But while the show may be aimed at a general audience, don’t expect it to be finance 101—Bolton is setting her sights on hosting some of the best and brightest minds in the business. And while she won't divulge her guest list for the first week, she revealed that she has already booked some of her dream interviewees. “The show will be part Charlie Rose, part Shark Tank,” she said.

Asked why she made the move to FBN, Bolton said, “Fox is an amazing media brand, and as far as the business channel goes, they are investing and they are growing. Who wouldn’t want to be part of a place that is both investing and growing?”

FBN also recently hired veteran CNBC reporter Maria Bartiromo, who began hosting Opening Bell with Maria Bartiromo in February and launched a new weekend talk show, Sunday Morning Futures, just yesterday.

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