Altegris Names New Marketing Head

Jun 20 2014 | 1:05pm ET

Alternative investments provider Altegris has named Katherine Paulson to lead its marketing and communications team.

“As more advisors and investors seek out alternative investments to provide income and diversification, we are expanding our suite of products to meet the needs of a wider variety of individual investors,” said Jon Sundt, president and CEO of Altegris.

Paulson has extensive and wide-ranging experience creating and launching fully integrated marketing campaigns designed to increase company returns on investment.

Prior to joining Altegris, she served as director of marketing and communications at MetLife for11 years. During her tenure at MetLife, Paulson helped grow the firm’s U.S. retail variable annuity sales from $6 billion to $28 billion by leading the creative management of major digital and print campaigns. Earlier in her career, Paulson worked for eight years at Jackson National Life Distributors, where she helped launch and develop the company’s flagship variable annuity product suite.

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