PricewaterhouseCoopers has appointed Pars Purewal as the new head of its alternative investments practice, covering hedge funds, private equity and real estate. Purewal has been a partner at the firm since 1995. 

Purewal will retain his current role as investment management and real estate leader at PricewaterhouseCoopers as well as taking direct responsibility for the alternative investments practice.

“Many significant players such as global investment banks, mainstream asset managers, stand-alone listed alternatives players and niche players are very active already or, if they are not, they plan to be active in this space, so there is a wealth of opportunity for PricewaterhouseCoopers to grow its existing £100 million business in this sector,” said Purewal. “My role is to help us focus so that we double this part of our practice in the next three to four years.”