AlternativeSoft, which specializes in software targeted at hedge funds, has named Serge Berger as vice president and head of technical sales for the Americas.

In his new role, Berger will be based in the firm’s newly established office in New York and is tasked with enhancing the firm’s U.S. and Canadian client base.

Prior to joining AlternativeSoft, Berger worked at JPMorgan in fixed income credit sales and trading.

“With the increased access and growing use of alternative investments by investors, minimizing the probability of extreme negative returns of hedge fund portfolios will continue to play a predominant role in the market,” said Berger. "Solutions that help to keep an eye on downside risk and allow fund selection by separating 'alpha' from alternative 'beta' offer great opportunity.”

“We want to stay close to our clients and prospects' base and New York was a natural step for our company as it has the largest concentration of hedge fund managers in the world,” said Stephan Joehri, chief technology officer and partner of AlternativeSoft.

The firm specializes in creating software that enables investors to use numerous hedge funds, funds of funds and portfolio simulation models to help construct portfolios which minimize extreme negative returns.