Superwoman Says Hedge Funds Are The Way To Go

Dec 5 2007 | 8:07am ET

For Superwoman, traditional asset management vehicles just won’t do. Nicola Horlick, the British fund manager given the supermoniker by London’s tabloids due to her ability to balance motherhood and a demanding career in asset management, said her Bramdean Asset Management is going whole hog into alternatives.

Horlick told Thomson Investment Management that Bramdean is now “completely focused” on alternatives, though she’s leaving her multi-manager funds extant—and empty—“just in case we want to use them in the future for something.”

Over the next 20 years, Superwoman expects institutional investors to boost their alternatives allocation to 50%, though for now she’s aiming lower, advising clients to bump it up to 10%. Given that prediction, Bramdean is trying to get a head start on the rush.

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