Sliced Investing Launches Institutional Version of Online Alternatives Platform

Aug 11 2015 | 1:40pm ET

Online alternative investment company Sliced Investing has launched an institutional version of its flagship hedge fund platform.  

The new product gives registered investment advisors access to a suite of alternative investments while also automating all the manual tasks associated with private investments, according to the company. The new platform is launching with a strategic partnership with Krusen Capital, who provides access to over 35 private offerings, many of which are household name hedge funds or private equity funds. 

Financial advisor firms Harvest Financial Group, Fort Point Capital and Caerus Advisors are among the first to use this offering.

"Alternative investments are largely inaccessible to independent financial advisors, and the few who do have access have to endure many operational hurdles," said Mike Furlong, CEO of Sliced Investing.

"Our platform solves those challenges. We've built the technical infrastructure that finally automates alternative investing from start to finish. We've built a flexible platform that combines intelligent portfolio recommendations, streamlined reporting, custodial integrations, administrator integrations and a fully online document signing process for both the advisor and client.

"We're different from those that have come before us in the way that we leverage technology to help automate the investment selection process for advisors," he added.

Sliced Investing sources its alternative investment through partnerships with established family offices or asset managers like Krusen, an alternative investment advisory firm that has a number of feeder funds set up that allow investors to access exclusive, brand name hedge funds or private equity funds. 

"Partnering with Sliced Investing is a win-win for us," said Charles Krusen, CEO of Krusen Capital. "Sliced's technology brings significant efficiency to our business, as it also allows us to leverage our investment process and scale the distribution to a client base seeking to add alternatives to their portfolios. Sliced automates the entire process and is a good example of how technology is meaningfully increasing productivity."

San Francisco-based Sliced Investing aims to capitalize on the same migration online as is benefitting crowdfunding startups and peer-to-peer lenders, using a similar approach to offer access to hedge funds and other alternative assets to accredited investors. Through the company’s platforms, investors have the opportunity to invest in curated alternative investments that were previously difficult to access and very expensive.

The company is a graduate of incubator Y Combinator and raised $2 million in seed capital late last year from Khosla Ventures, Triple Point Ventures, Data Collective and Carnegie Mellon. 

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