Alternative Asset Placement Veteran Lieberman Forms Swiss Hill Advisors

Nov 19 2015 | 8:21pm ET

Veteran alternative asset fundraising executive Richard Lieberman has formed a new company that will specialize in the placement of hedge funds and alternative investment offerings to institutional investors.

The new firm, named Swiss Hill Advisors, will focus on providing consulting and placement services to the next generation of hedge fund managers and take into account the needs of both managers and institutional investors, according to the company. 

“The goal is to match the investors’ needs with high quality institutional managers,” said Lieberman in a statement. “Managers…with illiquid and niche strategies are becoming more popular as investors look for true alpha, but the four Ps – people, philosophy, process, and performance – still dominate when it comes to investor allocations.”   

Prior to forming New York-based Swiss Hill, Lieberman was most recently head of business development at Atalaya Capital Management, an alternative investment firm primarily focused on middle-market credit investments. Over an eight-year period, he led the company’s multibillion-dollar fundraising effort from endowments, foundations, pensions, family offices, RIA’s and consultants. 

Beforehand, he was an executive at Ramius LLC, and began his career in the institutional marketing department at Bear Stearns Asset Management.   

Swiss Hill will work with traditional strategies, but is also specializing in illiquid, niche and emerging managers that also have institutional quality businesses, according to the statement. 

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