Goldman Sachs vs. Goldmans*x.com

Jul 21 2006 | 5:46pm ET

When online entrepreneur Rob Muller chose the name of his firm, he swears that the last thing on his mind was a prestigious investment house known as Goldman Sachs. Muller, who runs a Web site called Goldmans*x.com, was contacted by a representative of the blue chip bank about a month ago with the request that Muller stop using the URL, because his site, well, contains links to "adult" material and could cause confusion about the brand. Muller prefers to call his site an "alternative" to using local yellow pages for finding escort services. 

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