Accelerate: Helping Businesses Generate Leads From Videos

Jan 28 2016 | 6:46pm ET

Video is increasingly the preferred mechanism for communicating key information and resources online, and the alternative investment space is uniquely positioned to benefit from this trend due to the high level of research and diligence activity involved in things like solicitations and manager selections. Accelerate Product offers its clients state-of-the-art video due diligence tools and capabilities far beyond the data rooms and resources of the past so they can easily and efficiently generate leads, all layered seamlessly in a modern, easy-to-use format backed by robust analytics. 

Company name: Accelerate Product Partners

Location: New York & California

Website: www.accelerateproduct.com

Fintech Sector(s): Lead generation, Investor Relations, Marketing Automation, Analytics

Stage: Revenue

Elevator Pitch: Accelerate helps customers qualify and convert leads from videos. More specifically, Accelerate’s product offering is aimed specifically at financial services and the alternative investment industry. The firm’s investor-driven content comes in the form of video due diligence clips that are combined with technology to include compliant qualification overlays, and are distributed at scale through online distribution channels. Ultimately, Accelerate helps its customers qualify and convert leads from videos.

Year formed: 2014

No. of Employees: 8

Notable Investors: Self-funded 

 

Tell us a bit about your company and what it does. 

The best way to describe Accelerate is to give you some show-and-tell examples of what we do:

How is Accelerate different than other companies in the same space? 

We are not a destination site. Instead, we partner with, and fulfill for, destination sites, news sites, agencies, online platforms as well as service providers, investors and funds alike. All of them can white-label our technology for their own benefit, or on behalf of their clients, as they see fit.

What is your revenue model? How will the company make money? 

We sell SaaS enterprise licenses with bundled and tiered pricing options. We make money when customers pay for our software. Also, we are not associated with placement commissions, or commissions based on trading/execution/prime brokerage or introductory fees.

Who is your target market? 

Businesses interested in generating leads. 

Why are you and your team capable of succeeding? 

We are very fortunate to have a great team with deep cross-disciplinary expertise in finance, media and technology. Initial traction and some unique integrations and moats have also allowed us to iterate quickly based on customer demand. 

What’s your next target/milestone? 

The rollout of our API. 

What is one unusual fact about your company?

Like others, we believe in “paying it forward,” and as such we host a regular interview series called “Money Bytes” featuring interviews with institutional investors. We ask our guests about some of their secrets and advice, and all of the content, advice and insights are given away to the industry at large - for free. See www.accelerateproduct.com/moneybytes


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