ZEDRA Names Sim to Lead Asian Market Development

Oct 24 2016 | 5:52pm ET

Independent trust and fund services specialist ZEDRA has appointed Wendy Sim to lead development of the company’s presence in Singapore. 

Sim has more than 20 years of experience working with ultra-high net worth clients across Asian markets, according to the company. She has specialized in wealth management and estate planning for Asian corporate and high net worth individuals and their families, and joins ZEDRA from HSBC Trustee (Singapore), where she was responsible for developing and delivering pan-Asian family governance and Asian-based structuring solutions. Sim is formerly a lawyer and specialized in trust litigation and structuring during her law career. 

“Wendy’s appointment as managing director for Singapore is integral to our growth plan for the Far East,” said Niels Nielsen, ZEDRA CEO said in a statement. “Our approach is based on fresh thinking, independence and family ownership. We recognize the fact that Asian clients in particular will have needs that are very different from European families, where perhaps wealth has already passed through multiple generations. This is a key cultural difference and one which Wendy is well placed to understand, given her extensive experience and background.”

ZEDRA is an independent, global specialist in trust, corporate and fund services acquired from Barclays in January 2016 by an independent investor group. The firm has global offices in 10 jurisdictions, including Jersey, Guernsey, the Isle of Man, the Cayman Islands, New Zealand, Hong Kong, Netherlands, Singapore, the UK and Switzerland. The company has a diverse client base including high-net-worth families, international corporations, institutional investors, alternative fund managers, and entrepreneurs. 

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