Haley's Holocene Advisors Begins Trading With $1.5B in AUM

Apr 3 2017 | 10:55pm ET

Brandon Haley’s Holocene Advisors has reportedly started trading with approximately $1.5 billion in assets under management, one of the largest startups in recent memory and an indication that investors' appetite for new hedge funds has not entirely waned.

The new fund’s AUM is around $500 million more than was expected as recently as February, according to a Business Insider article citing unidentified individuals familiar with the matter. 

In addition to four LPs that put in $200 million apiece, Haley is said to have also put a significant portion of his net worth into the fund. Investors are said to include Goldman Sachs Asset Management and BlackRock, according to a Bloomberg report cited by Business Insider.

Holocene will pursue a long/short equity strategy initially focused on consumer, industrials and TMT companies. The firm, based in New York, began trading this week and has grown to 24 associates, including former Folger Hill portfolio manager Mitul Shahan, former Broadfin Capital COO Julia Dailey, and ex-Tyrian CFO Bradley Walbridge.

Haley was with Citadel from 2005 until 2015, where he was global head of equities. Beforehand, he was a head of the consumer sector for Northsound Capital, and started his career as an analyst for Goldman Sachs in 1999.

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