Max Schmid has joined London-based Fortune Group as a managing director from City-Capital Corp., a London-based investment bank, where he served in the same capacity in its alternative assets subsidiary.

At 3C, Schmid was responsible for the distribution of alternative assets ranging from single hedge fund managers, fund of hedge funds and structured, private equity-style products to institutional clients.

“I am delighted to have been able to persuade someone of Max's calibre to join the firm at this exciting time for Fortune and the hedge fund industry in general,” Simon Hopkins, CEO and founder of Fortune, said. “This hire adds another senior level appointment to a team of industry veterans, that includes Jack Schwager, Nancy Curtin, Rick Tarvin and Frank Casey, all who have traded markets and have hands-on experience.”

Fortune Group is the trading name of Fortune Asset Management, a London-based alternative asset management firm managing a range of fund of funds, including Market Wizards Fund (all managed accounts program), Fortune Horizon (multi-strategy), Fortune Compass (equity strategies) and Fortune Explorer (emerging markets).