Toronto alternative investments shop Salida Capital is continuing to boost its marketing effort with another new hire.

The $1.1 billion firm has added Courtenay Wolfe as a managing director, the Globe and Mail reports. She has been charged recruiting new investors and improving the Salida’s brand recognition, as well as with expanding its Canadian distribution strategy.

Wolfe joins Salida from Tricycle Asset Management, the Toronto alternatives firm where she served as head of sales.

Wolfe is the second Salida hire this year charged with boosting the firm’s presence in the market. David Fleck, named co-president last month, boasts responsibilities including building out the firm’s investor base.