Polling For A Better Hedge Fund

May 19 2008 | 10:58am ET

A British polling and market research firm plans to use its expertise to help a new hedge fund make the right bets.

YouGov, best-known for its political polling in the U.K., has teamed up with Four Capital on the YouGov Alpha Fund, expected to launch next month. The firms are seeking up to US$50 million for the equity long/short vehicle.

YouGov will provide polling-based market research, which it believes can make for profitable insight in sectors such as banking, retail, leisure and travel. The fund will hold at least 10 different pair trades, targeting an annual return of at least 15%, net of fees.

YouGov conducts its polls on the Internet, drawing its supposedly demographically-representative sample from a pool of 150,000 British Web users.

In Depth

Financial Industry Blockchain Consortium R3 To Open-Source Platform Code

Oct 20 2016 | 9:03pm ET

Bitcoin's blockchain technology has spawned a flurry of activity among fintech startups...


U.S. Trust's Beard: The Rapid Growth of the Art Lending Industry

Oct 7 2016 | 10:55pm ET

Alternative investment managers have emerged as some of the most significant art...

Guest Contributor

Hedge Fund Marketing – Tips for Your Initial Sales Meeting

Sep 29 2016 | 5:46pm ET

There are two main goals a hedge fund should have for an initial in-person sales...