Wednesday, 28 January 2015
Last updated 24 min ago
May 19 2008 | 10:58am ET
A British polling and market research firm plans to use its expertise to help a new hedge fund make the right bets.
YouGov, best-known for its political polling in the U.K., has teamed up with Four Capital on the YouGov Alpha Fund, expected to launch next month. The firms are seeking up to US$50 million for the equity long/short vehicle.
YouGov will provide polling-based market research, which it believes can make for profitable insight in sectors such as banking, retail, leisure and travel. The fund will hold at least 10 different pair trades, targeting an annual return of at least 15%, net of fees.
YouGov conducts its polls on the Internet, drawing its supposedly demographically-representative sample from a pool of 150,000 British Web users.
Jan 23 2015 | 1:00pm ET
In our new section, FINtech Focus, we will profile one of these firms each week. While fintech is a broad category, we will be focusing on firms that specifically cater to the alternative investment industry. Read more…