Red Rocks Seeks Access To Higher ‘Echelon’ Of Investors

Jun 3 2008 | 2:41pm ET

Red Rocks Capital, which invests in publicly traded private equity firms, has enlisted Echelon Capital Group, a multi-strategy boutique asset management firm, to market its wares to the institutional and intermediary markets.

Based in Golden, Colo., Red Rocks is managed by founders Adam Goldman and Mark Sunderhuse, and brings to market what it calls the first U.S.-based listed p.e. strategy, comprised of 30 to 50 publicly traded private equity shops. The strategy provides investors with daily valuation and daily liquidity. 
“Plan sponsors have long recognized the advantages of including private equity access in their asset allocation. Unfortunately, the constraints of access and long lock up periods have been significant challenges,” says Echelon CEO John Zimmerman. “The Red Rocks Listed Private Equity strategy solves those problems by offering private equity exposure with daily valuation and daily liquidity.”

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