Hedge fund seeder Triple A Partners has added a veteran of HSBC, Deutsche Bank and Fortis to its roster.

Joanne Murphy has been named marketing director for Asia Pacific. She previously worked in sales and marketing at the aforementioned firms.

“We are absolutely delighted that Joanne has decided to join Triple A Partners,” new boss Roger Pyrke, deputy CEO and head of sales for Asia Pacific, said. “She is well-known in the hedge fund community in Asia and we, Triple A, believe her appointment signifies out commitment to help the managers we seed in building their funds under management.”